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#2437 Developing a Red Ocean Strategy Methodology in Business (Italy, Spain, France, Germany)

Abstract: In the ever-evolving landscape of business, the concept of Red Ocean Strategy has emerged as a critical framework for organizations aiming to thrive in competitive markets. This paper presents a comprehensive methodology for developing a Red Ocean Strategy, emphasizing the importance of understanding existing market dynamics and leveraging competitive [...] Load More advantages. By analyzing traditional competitive approaches and integrating innovative tactics, the proposed methodology offers a structured process for businesses to identify and exploit market opportunities while effectively managing rivalry. Through a combination of case studies and theoretical insights, this research highlights the practical implications of implementing a Red Ocean Strategy, enabling organizations to enhance their market positioning and achieve sustainable growth in saturated environments. The findings contribute to the existing literature on strategic management and provide actionable guidelines for practitioners seeking to navigate the complexities of competitive business landscapes.
Keywords: Red Ocean strategy, business strategies, new business approach, competitive markets
Date of publication: July 2025 / Deadline: 14 February 2025

Journal title: available for those who has paid.

Region of the journal publication: Europe.

Scientific field: Business, Economics, Innovation

Indexing of the journal: Scopus Q1

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  • USD 1100
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  • Author #6
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#2436 Blue Ocean Strategy in Business: Analysis of the World's Economies in Modern Conditions (Brazil, Indonesia, Thailand, Vietnam, Iraq, Saudi Arabia)

Abstract: This paper explores the application of Blue Ocean Strategy within the context of the world's leading economies, analyzing how businesses can navigate the complexities of modern market conditions to create uncontested market spaces. Through a comprehensive examination of case studies from diverse industries and economies, we highlight the strategic frameworks [...] Load More that enable firms to innovate and differentiate themselves while avoiding intense competition. By integrating theoretical insights with practical examples, this study identifies key factors that contribute to successful Blue Ocean initiatives, including technological advancements, consumer behavior shifts, and sustainability considerations. The findings underscore the importance of strategic foresight and adaptability in fostering long-term growth and resilience in an ever-evolving global landscape. Ultimately, this paper aims to provide actionable recommendations for business leaders seeking to implement Blue Ocean principles in their strategic planning processes, ensuring they can thrive amidst the challenges of modern economic environments.
Keywords: Blue Ocean strategy, business strategies, world economy, business initiatives
Date of publication: July 2025 / Deadline: 14 February 2025

Journal title: available for those who has paid.

Region of the journal publication: Europe.

Scientific field: Business, Economics, Innovation

Indexing of the journal: Scopus Q1

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  • Author #3
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  • Author #5
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  • Author #6
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  • Author #7
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#2429 New Business Policy in Personnel Management and Generation Z

Abstract: This paper explores the evolving landscape of personnel management in response to the unique characteristics and expectations of Generation Z, the cohort born between the mid-1990s and early 2010s. As this generation enters the workforce, traditional business policies must adapt to accommodate their distinct values, such as a strong emphasis on work-life [...] Load More balance, diversity and inclusion, and a desire for meaningful work. The study examines current personnel management strategies and identifies gaps that hinder effective engagement with Generation Z employees. Through a comprehensive analysis of qualitative and quantitative data, the paper proposes innovative business policies tailored to enhance recruitment, retention, and overall job satisfaction among this demographic. By embracing technology, fostering a collaborative workplace culture, and prioritizing employee well-being, organizations can not only attract top talent from Generation Z but also cultivate a more dynamic and resilient workforce. This research underscores the necessity for businesses to evolve their personnel management practices to thrive in a rapidly changing economic landscape.
Keywords: Generation Z, personnel management, business policy, workforce
Date of publication: October 2025 / Deadline: 14 February 2025

Journal title: available for those who has paid.

Region of the journal publication: Europe.

Scientific field: Business, Management

Indexing of the journal: Scopus Q2

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#25 Evaluation of economical effect from using Artificial Intelligence voice-chat bots on interaction with customers and their satisfaction

Abstract: The article discusses the problems of using chatbots in banks. The main directions of using AI technologies in the banking sector are identified and an economic assessment of the introduction of artificial intelligence technologies as a tool to increase customer loyalty is given. The main factors hindering the introduction of artificial intelligence [...] Load More technologies in banks are highlighted. For collecting information, methods of qualitative research were used; the results showed that the introduction of chatbots with voice input and sentiment analysis functions can improve the quality of customer service, making it more efficient, improve the quality of customer service, making it more efficient and convenient. In addition, the study showed that chatbots with artificial intelligence can reduce the need for staff members, but will not completely replace them. The directions of bank chatbots development are proposed in order to better match the processes of complex transformation of banking activities based on artificial intelligence technologies.
Keywords: Key words: Artificial Intelligence, chat-bot, customers, economy, marketing
Date of publication: April 2025 / Deadline: 14 February 2025

Region of the journal publication: Asia, Europe.

Scientific field: Economy, Computer Science, Decision Sciences (Information Systems and Management).

Indexing of the journal: Scopus (Q1-Q2).

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#12-comp Innovative E-commerce Development of Oil Sector’s IT Platform

Abstract: This paper talks about the purchasing and trading activities with the use of electronic technology and creating equal opportunities for producers and marketers and providing additional services by the organization of calculations and reducing the chain of intermediaries. This article explains various conceptual aspects of the development of information [...] Load More and communicative space of the oil industry’s different e-commerce enterprises based on the varying market transactions on the basis of electronic trading platforms. It has been demonstrated that the e-trading platforms provide extra benefits related to the simplification of the processes for the tenders’ participation to track the status of the parties’ relationship to the risk deduction and transaction, concerning the speculators’ control on prices. A scheme of participant interactions with the e-trading platforms at different stages of purchase, sale, and transactions has been developed by the authors. The decisions of problems of the internal business procedure management on behalf of electronic trading platforms are provided based on the Directum and Microsoft Dynamics NAV. The data exchange management in the Directum and Microsoft Dynamics is put forward on the basis of XML use. Findings showed that usage of the electronic trading platforms in the oil sectors tends to have a great contribution in the formation as well as the implementation of the unified policy in various spheres, including order placement; in addition, it enhances the interactions’ efficiency of the oil firms with the external environment.
Keywords: electronic commerce, trade and purchasing activities, oil industry, electronic trading platform.
Date of publication: May 2025 / Deadline: 16 February 2025

Journal title: available for those who has paid.

Region of the journal publication: Europe.

Scientific field: Business, Management and Accounting, Computer Science.

Indexing of the journal: Scopus Q1-2; WoS (Social Sciences Citation Index).

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#4-ec Dynamic model of diagnosing innovation ecosystem development parameters

Abstract: Innovative ecosystem is one of the tools to create conditions for achieving competitive positions that reduces vulnerability to possible factors of market instability. At the same time, the need for efficient measures to develop digital ecosystems implies not only an understanding of their qualitative content, but also an accurate quantitative assessment. [...] Load More The aim of this study is to develop a dynamic model to diagnose the development parameters of an innovation ecosystem. Factors of synergetic effect of mergers and acquisitions in the entrepreneurial structures and in the biological system were substantiated and systematized. Using the generalization method, motivational drivers for mergers and acquisitions were identified, while the synectic method provided a rationale for the analogies of behavior of subjects in ecosystems in role positions pf "predator" and "victim". The consequences of mergers and acquisitions in biological and economic systems are argumentative. The components of the innovation ecosystem as a dynamic system have been determined and the qualitative characteristics of linear dependencies between them under conditions of the equilibrium state of the ecosystem have been substantiated using a linear function. The Lotka-Volterra equations served as a tool to describe the behavior of two business units from the point of view of the predator-victim roles. The parameters of this predictive model are the components that ensure the dynamic state of the innovation ecosystem. In order to describe the process of acquisition and merger in the business environment, large business enterprises were defined as "predators", while small business enterprises were defined as "victims". The correlation analysis determined the inversely proportional and volatile nature of the relationship between the dynamic series of newly established business units and the number of bankrupt businesses. Different numerical values of the parameters of the innovation ecosystem functioning have been modeled characterizing different modifications of its state (equilibrium, gradual decline, complete extinction, and exponential growth). The study also determined parameters for modeling exponential growth of the ecosystem. The results are confirmed by the model adequacy indicators, which prove their reliability. The results of this study may be useful for diagnostics and management of the innovation ecosystem in order to ensure its sustainable growth by both business and government authorities.
Keywords: innovation, ecosystem, dynamic system, merger, acquisition, synergistic effect
Date of publication: April 2025 / Deadline: 14 February 2025

Journal title: available for those who has paid.

Region of the journal publication: Europe.

Scientific field: Multidisciplinary.

Indexing of the journal: Scopus Q1.

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